The first quarter is a time when companies are rolling out their strategic business tactics and initiatives for the New Year. Over the past few months, businesses have been taking inventory of their marketing tactics and performance of their staff, each with the same collective goal – to grow their businesses. If you have a long existing Title relationship, it goes without saying that you are most likely getting decent service. At this point you should be asking yourself whether or not your title company is doing anything to help grow your business.
1st Equity accomplishes this goal by not talking about title; they leave that up to their dedicated staff and in-house counsel. Instead, 1st Equity focuses on finding ways to help grow each client’s individual book of business.
“The first rule in title is you never talk about title. That has always been my business philosophy,” said Mike Cave, CEO of 1st Equity. “I often begin my meetings speaking about three things: sports, networking, and charity.”
During 2013, 1st Equity confirmed their standing philosophy on the affiliation between sports, networking, Real Estate, and charity, through means of corporate growth and personal anecdotes, one of which was covered here in Long Island Pulse. In 2013, Inc. magazine declared 1st Equity the fastest growing title company in New York State, in its 32nd annual Inc. 500|5000 list, an exclusive ranking of the nation’s fastest-growing private companies. In addition to being the number one title company, 1st Equity also ranked number 67 out of 100 of the top Real Estate companies in the country.
In many industries, networking is a common practice, a means to an end. But in title insurance, it tends to be overlooked and underutilized. It’s more than showing up and shaking hands; it’s about being proactive, creating an environment to allow for one-on-one, long term connections.
Introductions should accomplish more than a handshake and being acquainted with just anyone; instead introductions should put you in front of key players that will have an immediate, direct impact on your business.
1st Equity has fine-tuned this technique by introducing attorneys to bankers and vice versa, Real Estate brokers to home buyers, etc., and through these introductions, relationships are built that will generate business for all parties involved. 1st Equity hosts professional networking events, spotlights their clients at various functions, mixers, and happy hours, and acts as the “matchmaker” and networking partner in the Real Estate industry.
Helping to connect people that you currently work with or hope to work with is the key to organically growing your business.
Another thing to consider is becoming a member of organizations in your respective field. Some of 1st Equities affiliations include: (Women’s Council of Realtors, Nassau County Bar Association, Rock-a-fellar Cigars, Businesses Societe, Adrian’s Network, Steiner Sports, 1010WINS, CBS Radio, Hamptons.com, Long Island Pulse, Residency NY, Long Island Press, Milieu, Women’s Bar Association, MLSLI, and Charles Rutenburg Realty, to name a few.
One may find it challenging to identify common ground with a specific person, company, and/or organization, or perhaps conceptualize that perfect “ice-breaker.” However, one thing that most people can relate to is an interest in sports. So why not start there?
Cave’s passion for sports is what led him to be a loyal collector of memorabilia with Steiner Sports, but it was the understanding of business synergies that lead to the partnership.
Due to an overwhelming response each time a representative from 1st Equity brought a client to the Steiner Sports headquarters in New Rochelle, NY, 1st Equity began hosting corporate events there. From the athletes walking around signing memorabilia, to the unbelievable amount of mementos scaling the walls with the signatures of legends; it’s truly remarkable.
The “Steiner Experience” goes further than corporate events at their headquarters. In 2013, 1st Equity was represented at myriad of Steiner functions, including: Core 4, BVP, 1st Basemen’s, Mariano and Doc Gooden.
“If you’re not incorporating sports as part of your business strategy, you should, and Steiner Sports is the perfect partner to help you grow your business. If sports are already part of your strategy, then partnering with Steiner is a no-brainer,” explained Cave.
The partnership with Steiner Sports extends to Cave’s charitable organization, PinkTie.org | Real Estate Professionals Networking for a Cure. Through Steiner’s extensive roster of athletes, PinkTie.org is able to auction off ties signed by some of the top athletes in sports, Steiner Experiences, and even further – the athletes actually attend and host the events, giving every PinkTie.org evening an element of excitement which keeps their guests coming back each year in pairs, and in turn – grows the charity.
When taking action to grow your company in 2014, it’s important to remember that it’s not just about transactional business. Yes it’s great to put in the work that will translate into more revenue, but it’s more rewarding to create additional business by giving back and helping out a worthy cause. At this point, you may be wondering, where do you begin?
Become part of the fastest growing, most influential Real Estate networking organization on Long Island, PinkTie.org | Real Estate Professionals Networking For A Cure. PinkTie.org was founded on the premise that breast cancer is an all too familiar threat on Long Island, impacting just about everyone in one way or another.
The goal is to hold upscale networking events within the Real Estate community, where PinkTie.org can synergize their vast network with your company and provide exposure to other top-notch professionals in this dynamic industry; while simultaneously working together and raising funds in order to help put an end to this insidious disease, which is disproportionately prevalent on Long Island.
On April 8th, 2013 over $65K was raised at the first annual PinkTie.org Event, with 100% of the proceeds directly benefiting the FACT (Find A Cure Today) Breast Cancer Foundation. Fast forward to October 21st, 2013, where over $50K has already been raised at PinkTie.org’s Sponsorship Kick-Off Event, hosted by 1st Equity.
The second annual PinkTie.org event is being held on April 7th, 2014 at Carlyle on the Green. To find out additional information about becoming a sponsor and gaining your company major exposure throughout the Real Estate industry, visit: pinktie.org/event-sponsorships, and join 1st Equity and PinkTie.org at the second annual PinkTie.org Event for an evening of sports, networking, and charity.